United Airlines unveils new business-class seat that converts to a double bed — plus upgrades for economy

United Airlines today unveiled a brand-new seat for its Dreamliners that most travelers will view as first class in all but name.

Called the Polaris Studio, it's 25 percent bigger than the carrier's current Polaris business class, has the largest seatback screen of any U.S carrier and the middle two seats become a double bed when the divider is lowered and a mattress topper fitted.

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At an event in Brooklyn, United also announced a refreshed version of the current Polaris suite and new premium and economy seats for the Dreamliner — collectively forming what the carrier calls an "Elevated" interior — with working versions of each one on display.


But it was the Polaris Studio that grabbed most of the limelight.

Related Post: United Airlines Customer Service 

Other new features of the Studio include a 27-inch 4K OLED screen (versus 16 inches for the current business class); noise-cancelling headphones by Meridian; a privacy door; an extra ottoman seat for companions; new amenity kits with Perricone MD products; an Ossetra caviar amuse-bouche service, and rose Laurent-Perrier Champagne.

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Eight Studio seats will be fitted in two rows in a 1-2-1 configuration.



United hasn't released prices yet, but did confirm that passengers will upgrade into it from their existing Polaris suite.


Business-class competition is tough, particularly across the Atlantic, with British Airways, Virgin Atlantic, Delta and now American all offering privacy-door suites.


Does United see Polaris Studio as the new No.1 product for transatlantic travel?

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Andrew Nocella, Chief Commercial Officer, told The Independent: 'Absolutely. We thought about this really carefully.


“How to use the space on the aircraft, how to make more opportunities and more choices available to the customers — and so we found room for eight great suites on board the aircraft — they're 25 percent larger than the standard suite, including six of them that can be ottomans with the seatbelt.


“But we did more than just the seat. We put all the other things around it that make it a great experience.


"We're really excited about it. We think it's a game-changer. It's a step above what anybody else in the United States is doing."

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